Mini Art Beat was created as a social extension of the MINI NOT NORMAL brand campaign. By fitting a MINI Countryman with 48,000 LEDs, users were able to stream short videos directly onto the surface of the car. They tuned in live as their composition was driven through the streets of London and received a personalised clip of their creation to keep and share. The campaign garnered record-breaking views on Facebook, YouTube, and Ustream, earning it a #1 spot on the Mashable Viral Video Charts.


I contribute to the general concept of the campaign and to design of the interface used to submit live videos.